Case Study: How HelloScreen Transformed Flare’s Sales Process


Who are Flare?
Flare is a software platform simplifying the delivery of professional services. Flare’s sales team focuses on guiding prospects through their platform and what they can expect from getting it.
The Challenge
Before implementing HelloScreen, Flare’s sales team relied solely on phone-based presentations, which made it difficult to visually demonstrate their value proposition. Key challenges included:
Lack of visual engagement: Prospects had to rely purely on verbal explanations, making it harder to understand complex financial solutions.
Lower conversion rates in lower-intent channels: Without visual support, it was challenging to capture and retain the attention of prospects.
Higher client churn: Misalignment between expectations and reality led to customers dropping off post-sale.
The Solution
Flare integrated HelloScreen with their Vonage phone system, enabling sales reps to visually guide prospects through presentations in real time. With HelloScreen, prospects could instantly see key information, understand the value of Flare’s services, and follow along as the rep explained each step.
Implementation Experience
“The integration process was smooth overall, and whenever challenges arose, the HelloScreen team was highly responsive in working alongside Flare’s internal team to resolve them efficiently.”
The New Process
With HelloScreen, Flare’s sales calls became more interactive and engaging.
This transformation created a more immersive and effective sales experience, ensuring prospects fully understood Flare’s solutions before making a decision.
What are the results so far of HelloScreen?
Higher Engagement: Prospects were more involved in the conversation, leading to better comprehension and a stronger connection with the sales rep.
Improved Lead Conversion: Flare saw a 26% increase in conversions for lower-intent channels, as HelloScreen helped bridge the gap between curiosity and commitment.
Reduced Client Churn: By setting clearer expectations upfront, churn dropped by 5%, improving long-term customer retention.
Flare’s adoption of HelloScreen revolutionized its sales process by enhancing engagement, improving conversion rates, and reducing churn.
HelloScreen didn’t just improve sales presentations - it transformed Flare’s entire customer journey.