I don’t know how you feel about the guy but one thing I’ll thank him for is
his 10 in 6 months quote.

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Here are some quotes by Peter Thiel, one of the Paypal Mafia, early FB
investor and lots more besides.

“If you go back 20 or 25 years, I wish I would have known that there was no
need to wait,” Peter Thiel

Can’t disagree with that. It’s amazing how much we think is off ‘in the
future’ that we will build up to. We don’t need to wait to get it started.

“Take your 10-year life plan and ask, Why can’t I do this in six months?”
Peter Thiel

This is the killer quote for me.

Sit down and have a serious think about that.

In fact, forget about 10 years, think about 5 years or even 2 years. Let’s say
you are a startup aiming to generate 5 million in ARR.

What would you really do to get there? What would you have to change? All the
nonsense goes out the window.

It’s all a story we tell ourselves

The way I’ve been thinking about Upscope
marketing so far is ‘So, we need to generate X traffic, it will take this many
people, this long and then hopefully we’ll get to Y in revenue, then we just
keep going.’

“Sometimes, you have to actually go through the complex, 10-year trajectory
but it’s at least worth asking whether that’s the story you’re telling
yourself, or whether that’s the reality?” Peter Thiel

Change the story

Why am I following this ‘get traffic’ story line? Why is it get X traffic and
in Y months? Who made this damn target? Why? It’s just made up!

We all need something of course. We need some sort of target and sometimes we
don’t know any better but there are other storylines out there. Shifting that,
changes both emotions and what I thought of as rationality.

The storyline can change and often because of necessity.

Higher targets test your storyline

I was sitting there churning out content and had a serious think about what we
would really need to do to get to $100k+ MRR for one of our companies.

As soon as I did that, all my content production became nonsense. All the
product plans became nonsense.

It was all guessing, nothing felt on the ball. You can see that in my
evolving understanding of SEO
strategy.

We need to up our game in both product and marketing

Higher targets mean all the nonsense is cut out. We need to up our game in
terms of both the product road map and in terms of the quality of our
marketing.

Our marketing needs to focus on the top 10% of highly practical and useful
content.

What can you do now?

Sit down and think through your 10 year plan and how to do it in 6 months.

What would you focus on?

Are you really going to hit that financial target?

Do you have the resources to realistically hit that target? What do you need?
How are you going to get it?

What would your day have to be like?

What would you have to be like?

I try and remind myself of this every few weeks though we’ve attempted to
formalise learning by scheduling weekly meeting as you can see in this
article:

‘What would Elon Musk do?’

Yeah, that guy.