When you’re a startup, there are many things to consider when creating a
video. But, creating a viral video is a whole other story. Karen Cheng goes
through her top tips on creating viral videos for for companies in their
infant stage.
This article is part of the ‘How To Create a Viral Video for Your Boring
Product’ series
by Upscope, a service to effortlessly
guide website visitors from sign up to purchase using modern instant screen
sharing.
“How can I stand out on the internet?”
1. Don’t be too good for marketing
Don’t let your ego get in the way of marketing
2. Think like a reporter
The job of a reporter is to get views and ad revenues on their articles. What
story will get attention? What headline will attract?
3. Release on a Monday or Tuesday
You will lose momentum, at the beginning of the week is best.
4. Make it short
As short as possible whilst still telling getting the point across.
5. Understand which emotions spread
The difference between liking and sharing is poking at the right emotions:
Awe, anger, amusement — high arousal emotions.
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Do something controversial
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Make other people look good
E.g. Microsoft age guesser, take advantage of people’s sense of vanity.
Have a virtual assistant find relevant keyword articles, then the reporter, do some research on the reporter and find their emails. Emailing them: Reddit, social proof. Keep it short. -
Fake it until you make it, and it becomes a self-fulfilling prophecy
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