Nothing is more disheartening than watching your content that you put so much
into just sit there in the mud. Kelsey Libert explains that a piece of content
needs to be more than great to become viral, there are certain things you need
to bare in mind.
This article is part of the ‘How To Create a Viral Video for Your Boring
Product’ series
by Upscope, a service to effortlessly guide
website visitors from sign up to purchase using modern instant screen
sharing.
Four characteristics a perfect piece of content should have:
– Relevant Content
– Emotional Stories
– Exclusive Research
– Breaking News
Complex emotions elicit stronger responses
The things that provoke the highest level of emotional activity are more
likely to be spoken about.
Add an element of surprise to drive interest
Surprise = something unexpected/unusual and appeals to someone to share it
with someone else.
Create content with broad appeal
Don’t limit yourself to your key targets, to make something viral; it needs to
appeal to a range of people.
Choose a newsworthy angle
Play on proven success
Find something that has worked and re-work it to create something new, a
different angle or an improved idea is more viral.
-END-
This article is part of the ‘How To Create a Viral Video for Your Boring
Software’ series.
Minh Saggers is Upscope's Head of Operations
