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400 Quotes to Focus and Motivate SaaS Companies

We need to sharpen the brain to make the most of the time we have and a simple quote can change the year. Here are 400 unique quotes from successful entrepreneurs that will focus your mind.

Also read: 25 companies show you their best SaaS pricing models as examples

When was the last time you woke up and said “today I’m going to buy some software/consulting/services/apps/etc?”.

Seriously, when was it?

No One Gives A Sh*t About Your Product.

They want to buy a specific RESULT your product gives them.

Spanx sells undergarments, but is in the RESULTS business of helping women appear slimmer immediately, without having to lose weight.

BeachBody sells workout programs, but is in the RESULTS business of helping you get in shape without having to leave your house.

Mitchell Harper, Founder of BigCommerce

I know most people are looking for our “one top tip” or the magical “hack” that got us customers, there really isn’t any one thing. We grew email by email, Skype by Skype, webinar by webinar, and looking back I can’t distill it down to any one thing.

Des Traynor, Co-founder Intercom, link

Products tend to succeed thanks to a single core use case that really mattered to users

Othman Laraki, Co-founded Mixer Labs link

Keep track of how many times you say ‘if’ when you explain how you’ll be successful

Othman Laraki, Co-founded Mixer Labs link

I’ll assert that market is the most important factor in a startup’s success or failure

Marc Andreessen, Co-founded Netscape, VC link

Each time I have built a team, personal traits — not professional skills — have been what propelled the company forward

David Cancel, Founded Compete link

The single best decision we ever made was to make customer service everyone’s job

David Cancel, Founded Compete

People not caring enough about your product is your true competition, not some other startup

David Cancel, Founded Compete link

Warning signs that your product sucks: “I’m really busy right now but I’ll start using your app soon.”

David Cancel, Founded Compete

The startup “valley of death” lies in between startup success and startup failure and it’s the worst place to get stuck

David Cancel, Founded Compete

The four most powerful words coming from a new hire are: “I’ll figure it out.”

David Cancel, Founded Compete link

The second biggest cause of startup failure: the cost of acquiring customers

David Skok, Serial entrepreneur, VC link

In the startup world, if your primary focus is on making money, you usually won’t make money

David Skok, Serial entrepreneur, VC link

The most important factor to increasing growth is not the Viral Coefficient, but the Viral Cycle Time

David Skok, Serial entrepreneur, VC link

Let’s drop the farce, ok? Even when you had to work eighty hours, you didn’t, really

Naval, Founder & CEO, AngelList link

Keep the team small. All doers, no talkers. Absolutely no middle managers

Naval, Founder & CEO, AngelList link

There isn’t a shortage of developers and designers. There’s a surplus of founders

Naval, Founder & CEO, AngelList link

No, people aren’t getting any smarter or harder-working. But the amount of leverage is obscene

Naval, Founder & CEO, AngelList link

All sorts of businesses are being built by violating assumptions about the privacy of data

Naval, Founder & CEO, AngelList link

The 5 main qualities of an ‘exceptional startup’. 1. Traction

Naval, Founder & CEO, AngelList link

You just have to throw away much of your guilt and self-doubt

Erica Douglass, Serial Entrepreneur link

You can’t “success” your way out of comparing yourself to others

Erica Douglass, Serial Entrepreneur link

Too many entrepreneurs go after tiny markets and then charge too little to really make a difference

Erica Douglass, Serial Entrepreneur link

When you look at your competitors, remember that everything looks perfect at a distance

Bob Parsons, Founder, GoDaddy link

Most people don’t know why they’re doing what they’re doing. They imitate others, go with the flow, follow paths without making their own

Derek Sivers, Founder, CD Baby

You can’t please everyone, so proudly exclude people

Derek Sivers, Founder, CD Baby link

If you’re not saying “HELL YEAH!” about something, then say no

Derek Sivers, Founder of CD Baby link

Smart people don’t think others are stupid

Derek Sivers, Founder of CD Baby link

Shut up! Announcing your plans makes you less motivated to accomplish them

Derek Sivers, Founder of CD Baby link

I’m (almost) always encouraged when I hear people complain about the service, because it means that people care

Daniel Ek, Co-founder, Spotify link

Avoid letting raising money distract you from what really matters — building a great product and delighting your users

Ian Hogarth, Co-founder, SongKick link

Forget startup orthodoxy. Just do it! Practical action is the antidote to anxieties about your skills deficiencies

Michelle You, Co-founder, SongKick link

Our overnight success took 1000 days

Brian Chesky, Co-founder, Airbnb

One reason you need resilience in a startup is that you are going to get rejected a lot

Jessica Livingstone, FoundersAtWork link

This is one of the biggest things the rest of the world doesn’t understand about hackers. They simply enjoy building things

Jessica Livingstone, FoundersAtWork link

The only products we make at Evernote, we make for ourselves. We are the customers.

Phil Libin, Founder & CEO, Evernote link

Everyone else is your boss — all of your employees, customers, partners, users, media are your boss.

Phil Libin, Founder & CEO, Evernote link

Observe the world around you — everything you do, and especially everything you hate to do

Aaron Patzer, Founder, Mint.com link

I’m not that good at changing the world through art, and should stick to what I know: science.

Max Levchin, Co-founded Paypal link

The path forward for me is to seek that balance of hard, valuable and fun in every project I start

Max Levchin, Co-founded Paypal link

If you aren’t willing to take a shot by going full time it tells investors you aren’t confident enough in the idea or in yourself

Mark Suster, Entrepreneur, VC link

Entrepreneurs don’t “noodle,” they “do.” This is what separates entrepreneurs from big executives, consultants and investors

Mark Suster, Entrepreneur, VC link

Your founding team should never have more than 2 people total (including you)

Mark Suster, Entrepreneur, VC link

The degree to which a company can utilize habit-forming technologies will increasingly decide which products succeed

Nir eyal, Writer, TC, Forbes, NirandFar link

People ask me who inspires me. I have been inspired in my work by stuff that people make

Caterina Fake, Co-founded Flickr, Hunch link

The best time to start a company is always two years ago, and the next best time is now

Caterina Fake, Co-founded Flickr, Hunch link

Ask yourself the question: what do you wish someone would make for you?

Paul Graham, Co-founder, Y-combinator link

Determination. This has turned out to be the most important quality in startup founders

Paul Graham, Co-founder, Y-combinator link

You need persistence because everything takes longer than you expect

Paul Graham, Co-founder, Y-combinator link

To make a startup recession-proof is to do exactly what you should do anyway: run it as cheaply as possible

Paul Graham, Co-founder, Y-combinator link

You can only avoid competition by avoiding good ideas.

Paul Graham, Co-founder, Y-combinator link

Founders are more motivated by the fear of looking bad than by the hope of getting millions of dollars

Paul Graham, Co-founder, Y-combinator link

I noticed a pattern in the least successful startups we’d funded: they all seemed hard to talk to

Paul Graham, Co-founder, Y-combinator link

The people who started using it used it the way we had hoped. I think those few people kept Pinterest going

Ben Silbermann, Co-founder, Pinterest link

The few people who used it, myself among them, really loved it. Instead of changing it, we’d find more people like me

Ben Silbermann, Co-founder, Pinterest link

A modern productive worker is someone who does a great job in figuring out what to do next

Seth Godin, Entrepreneur, Author link

Persistence isn’t using the same tactics over and over. Persistence is having the same goal over and over.

Seth Godin, Entrepreneur, Author link

You can’t have good ideas unless you’re willing to generate a lot of bad ones

Seth Godin, Entrepreneur, Author link

The more aggressively you redefine the problem, the more likely it is you’re going to solve it

Seth Godin, Entrepreneur, Author link

This is not checkers; this is mutherfuckin’ chess — Technology businesses tend to be extremely complex

Ben Horowitz, Entrepreneur, VC link

CEOs often either: 1. take things too personally 2. Do not take things personally enough

Ben Horowitz, Entrepreneur, VC link

It generally takes years for a founder to develop the CEO skill set

Ben Horowitz, Entrepreneur, VC link

My single biggest personal improvement as CEO occurred on the day when I stopped being too positive

Ben Horowitz, Entrepreneur, VC link

Early in a startup, product decisions should be hunch driven. Later on, product decisions should be data driven

Fred Wilson, VC, Union Square link

Ideas that most people derided as ridiculous have produced the best outcomes. Don’t do the obvious thing

Fred Wilson, VC, Union Square link

I’d rather have conviction and be wrong than have doubts and be right

Fred Wilson, VC, Union Square link

“Fail!” is the cry of someone who doesn’t create, doesn’t ship, doesn’t launch, who doesn’t make things

Anil Dash, Serial Entrepreneur, Writer link

Sometimes if you do something very difficult, and you do it really well, the end result is that your achievement becomes completely invisible

Anil Dash, Serial Entrepreneur, Writer link

When you operate believing you’re the best person, or the only person to do specific task, you undermine the confidence of your employees

Mike Michalowicz, CEO, Provendus link

Under Promise, Over Deliver

Mike Michalowicz, CEO, Provendus link

Startups are not about working on a great idea — they are the relentless pursuit of doing stuff for customers

Elad Gil, Co-founded MIxer Labs link

4 Ways Startups Fail. 1. Run out of money

Elad Gil, Co-founded MIxer Labs link

If your startup needs multiple miracles to succeed, you need to go back to the drawing board

Elad Gil, Co-founded MIxer Labs link

Avoiding perpetual “try not to die mode” is the only way to rediscover the ambition and drive to shoot really big

Elad Gil, Co-founded MIxer Labs link

Many startups fail because the founding team thinks ‘too big’ from day one

Elad Gil, Co-founded MIxer Labs link

A key job of the founder is to identify the single binding constraint for the startup at any given time

Albert Wenger, VC, Entrepreneur link

Offense is the best defense for startups… As a startup you don’t really have anything to defend yet

Albert Wenger, VC, Entrepreneur link

As soon as your new startup has some actual end users a fear of changes sets in

Albert Wenger, VC, Entrepreneur link

First-time entrepreneurs often fail to realize that when you build something new, no one will care

Chris Dixon, Entrepreneur, Investor link

There’s great stuff between failure and Facebook

Chris Dixon, Entrepreneur, Investor link

The next big thing always starts out being dismissed as a ‘toy’

Chris Dixon, Entrepreneur, Investor link

Startups are primarly competing against indifference, lack of awareness, and lack of understanding — not other startups

Chris Dixon, Entrepreneur, Investor link

Everyone should have vesting. If you have a lawyer who tells you otherwise, get a new lawyer

Chris Dixon, Entrepreneur, Investor link

You must confirm the marketing ahead of time: blogs, twitterers, ad buys, etc… Don’t leave it up to chance.

Noah Kagan, Chief Sumo, AppSumo link

Instant Value. This is easily the most important thing.

Noah Kagan, Chief Sumo, AppSumo link

You should always try to have at least six people interview each candidate that gets hired

Joel, Co-founder, Fog Creek link

A new business is like a shortwave radio. You have to fiddle patiently with all the dials until you get the reception you want

Joel, Co-founder, Fog Creek link

Single worst strategic mistake that any software company can make: Re-write from scratch

Joel, Co-founder, Fog Creek link

Customers Don’t Know What They Want. Stop Expecting Customers to Know What They Want.

Joel, Co-founder, Fog Creek link

Surprisingly few companies take the basic step of attempting to learn about their customers

Eric Ries, Lean Startup Legend link

In an early-stage startup especially, revenue is not an important goal in and of itself

Eric Ries, Lean Startup Legend link

Vanity metrics: numbers that give the illusion of progress but often mask the true relationship between cause and effect

Eric Ries, Lean Startup Legend link

The difference between companies that fail and those that succeed is “the ability to defer gratification.”

Marc Andreessen, VC, Co-founded Netscape link

Entrepreneurs measure progress by “accomplishing their goals”

Steve Blank, Mr.Customer Development link

The founders that make a dent in the universe are dissidents. They are not afraid to tell their bosses they are idiots

Steve Blank, Mr.Customer Development link

A Pivot should not be an excuse for a lack of a coherent strategy or a lack of impulse control

Steve Blank, Mr.Customer Development link

Does anybody really care, or are they giving you polite nods and little more

Steve Blank, Mr.Customer Development link

For startups, the product is the entire startup, not just the product that’s sold

David Cummings, CEO of Pardot link

If you build it and users come and say “this is great!” almost from day one, then the idea is good

James Altucher, Investor, Entrepreneur link

The most common startup mistake is being afraid to make mistakes

James Altucher, Investor, Entrepreneur link

To sell your company, start getting in front of your acquirers a year in advance

James Altucher, Investor, Entrepreneur link

Don’t buy into the 20 hours a day entrepreneur myth. You need to sleep 8 hours a day to have a focused mind

James Altucher, Investor, Entrepreneur link

The MOST IMPORTANT RULE: Have a customer before you start your business

James Altucher, Investor, Entrepreneur link

One trend I noticed between successful startups and failures, is that the failures made a lot of marketing mistakes

Neil Patel , Co-founder Kissmetrics link

Show passion, not perfection

Neil Patel , Co-founder Kissmetrics link

Not one of the successful entrepreneurs I know started as an expert

Jason Cohen, Founder, WP, Smart Bear link

Features, messaging, the path to customers, your competitive edge, your pricing model — all this gets figured out as you go

Jason Cohen, Founder, WP, Smart Bear link

The fallacy is that you’re searching for a theory in a pile of data, rather than forming a theory and running an experiment

Jason Cohen, Founder, WP, Smart Bear link

It’s not your purpose to “beat” another company. It’s your purpose to define yourself on your own terms

Jason Cohen, Founder, WP, Smart Bear link

Impostor syndrome: 40% of successful people consider themselves frauds

Jason Cohen, Founder, WP, Smart Bear link

Do you want to be different from 99% of other companies? Be honest. Be genuine

Jason Cohen, Founder, WP, Smart Bear link

Even a $500 million market is too small for a mega-corporation to attack

Jason Cohen, Founder, WP, Smart Bear link

If you don’t have passion for your code/product/startup everyone will know

Rob Walling, Serial solo entrepreneur link

Your market is most likely not the people who read Digg. Nor the people who read TechCrunch

Rob Walling, Serial solo entrepreneur link

How do we make our customers smile? Every single decision we make comes down to that

Jason Goldberg, Co-founder, Fab link

Mature, but don’t grow up

Jason Goldberg, Co-founder, Fab link

People will do great things for you because they want to, not because they have to

Jason Goldberg, Co-founder, Fab link

The CEO of a startup must, must, must be the product manager. He/she must own the functional user experience

Jason Goldberg, Co-founder, Fab link

Be technical. You don’t have to write code but you do have to understand how it is built and how it works

Jason Goldberg, Co-founder, Fab link

Customers cannot tell you what they need

Guy Kawasaki, Co-founder, Alltop link

Changing your mind is a sign of intelligence

Guy Kawasaki, Co-founder, Alltop link

Experts — journalists, analysts, consultants, bankers, and gurus can’t “do” so they “advise.”

Guy Kawasaki, Co-founder, Alltop link

Top Ten Lies of Entrepreneurs: 1. “Our projections are conservative.”

Guy Kawasaki, Co-founder, Alltop link

Innovation — the internet and digital kind — are rarely the result of the work of a task force

Rex Hammock, CEO, Hammock link

“kick your own ass” before someone else does

Mark Cuban, Entrepreneur link

What a bunch of BS. ”Follow Your Passion” is easily the worst advice you could ever give or get

Mark Cuban, Entrepreneur link

Every no gets me closer to a yes

Mark Cuban, Entrepreneur link

If someone else makes their product easier to buy or use than you, that is when you lose customers the fastest

Mark Cuban, Entrepreneur link

There are no shortcuts. NONE

Mark Cuban, Entrepreneur link

In a recession, the use of Facebook, Linked In, eCommerce, blogs will increase

George Colony, CEO, Forrester Research link

Until you have 10,000 folks a day coming directly to your domain name, you’re not a brand

Jason Calacanis, Entrepreneur, Investor link

If this was Hollywood, the folks who pay to present to investors are ugly, unpopular and lack talent

Jason Calacanis, Entrepreneur, Investor link

Go to each of your vendors every 6–9 months and ask for 10–30% off

Jason Calacanis, Entrepreneur, Investor link

You don’t need a PR firm, you don’t need an in-house PR person and you don’t need to spend ANY money to get amazing PR

Jason Calacanis, Entrepreneur, Investor link

Buy second monitors for everyone, they will save at least 30 minutes a day, which is 100 hours a year

Jason Calacanis, Entrepreneur, Investor link

if you’re not hearing no a lot (from people or the market) you’re not trying hard enough

Gabriel Weinberg, Founder DuckDuckGo link

Mentors are there to call you on all your bullshit

Gabriel Weinberg, Founder DuckDuckGo link

An ambitious startup idea with just a little bit of traction attracts all the right body parts

Gabriel Weinberg, Founder DuckDuckGo link

5 startup Traction mistakes: 1. They don’t pursue traction in parallel with product development

Gabriel Weinberg, Founder DuckDuckGo link

We’re not competing for attention but for memory

Gabriel Weinberg, Founder DuckDuckGo link

At Balsamiq, we don’t have deadlines. Ever.

Peldi, Founder & CEO, Balsamiq link

song: “Work like you don’t need the money, love like you’ve never been hurt, dance like nobody’s watching”

Peldi, Founder & CEO, Balsamiq link

The middle stage between startup and established business is the hardest in an organization’s growth

Alex Payne, Programmer, Writer, Investor link

The reason a person is critical of a thing is because he is passionate about that thing

Alex Payne, Programmer, Writer, Investor link

We chase patterns that aren’t there and miss eager markets right in front of us

Alex Payne, Programmer, Writer, Investor link

The team should own the vision and direction for the part of your product that it works on

Adam Wiggins, Co-founder, Heroku link

Listen to your customers, but don’t let them tell you what to do

Tom Preston-Werner, GitHub Co-founder link

When I’m old and dying, I plan to look back on my life and say “wow, that was an adventure,” not “wow, I sure felt safe.”

Tom Preston-Werner, GitHub Co-founder link

Truly good decisions are forged from the furnace of argument

Tom Preston-Werner, GitHub Co-founder link

99.5 percent of the people that walk around and say they are a social media expert or guru are clowns

Gary Vaynerchuck, Entrepreneur link

People are the people that can help you. Be completely transparent

Gary Vaynerchuck, Entrepreneur link

I encourage you to reconsider the word “user” and what you call the people who love what you’ve created

Jack Dorsey, Twitter creator link

Our single greatest innovation however, was recognizing that they (people) could do a better job innovating than us

Jack Dorsey, Twitter creator link

I started eBay as an experiment, as a side hobby basically, while I had my day job,

Pierre Omidyar, Founder, Ebay link

Once people are connected… they’re discovering that they can contribute to a community, which is an empowering experience

Pierre Omidyar, Founder, Ebay link

Technology always changes, but people always stay the same

Andrew Chen, Entrepreneur, Former VC link

When’s the last time you spoke to your target customer? If it’s been more than a month, then shame on you!

Andrew Chen, Entrepreneur, Former VC link

You should give people valves to tell you “I hate this!” so that you can learn more faster

Andrew Chen, Entrepreneur, Former VC link

You need a central design vision — there’s no way around that

Andrew Chen, Entrepreneur, Former VC link

When you have a small dataset and lots of variables, you can’t predict shit

Andrew Chen, Entrepreneur, Former VC link

Business models are a commodity now, so “how will they make money?” isn’t an interesting question

Andrew Chen, Entrepreneur, Former VC link

Users aren’t customers, and brand doesn’t equal sales

Erin Bury, Managing Editor, BetaKit link

Suggestions on Interacting with VCs: 1. Be human; be yourself

John Lilly, Former Mozilla CEO, VC link

Data: It’s what turns designers from artists into the most important decision makers in a company

John Lilly, Former Mozilla CEO, VC link

That’s the biggest message from Jobs’ life. Don’t try to be like Steve. Don’t try to be like anyone

John Lilly, Former Mozilla CEO, VC link

Being a good leader: People I’ve worked with know that I really want to help them win

John Lilly, Former Mozilla CEO, VC link

Our most successful companies are led by entrepreneurs who have a unique talent — they are heat seeking missiles

Josh Kopelman, Entrepreneur, VC link

There is a huge burden to getting a consumer to pay anything — and entrepreneurs underestimate the level of effort

Josh Kopelman, Entrepreneur, VC link

Business plan: The moment an entrepreneur hits “save” or “print” the plan is out of date

Josh Kopelman, Entrepreneur, VC link

Deliver different messages to different users based on where they are in their lifecycle

Josh Kopelman, Entrepreneur, VC link

A company’s risk-tolerance level is set by a leader’s reaction to failure

Josh Kopelman, Entrepreneur, VC link

Your friends and family won’t understand what you do

Jason Baptiste, CEO, Onswipe link

Your long term vision and the path that gets you there cannot be stolen

Jason Baptiste, CEO, Onswipe link

If your goal has primarily monetary motivations, look at the unsexy

Jason Baptiste, CEO, Onswipe link

DON’T BREAK WHEN BROKEN

Jason Baptiste, CEO, Onswipe link

We did a lot of things that went against the DNA of our product

Kevin Rose, Founder of Digg link

A lot of what we then considered “working hard” was actually “freaking out”

Caterina Fake, Co-founded Flickr & Hunch link

Address bad news, develop methods to accelerate your personal recovery time, and then quickly take steps to right the ship

Jordan Cooper, Entrepreneur, Investor link

In long term vision, metrics and heuristics cross the chasm from logical to spiritual

Jordan Cooper, Entrepreneur, Investor link

Hire and promote first on the basis of integrity, second, motivation…

Jay Meattle, Doer, Shareaholic link

Raising “too much” capital for an idea is poison

Jay Meattle, Doer, Shareaholic link

When you are working on something that has to ship in two weeks, you realize how much stuff is trying to get your attention that isn’t a priority

Brad Feld, MD, Foundry Group link

Have every employee do customer support for 2 weeks

Brad Feld, MD, Foundry Group link

When you accept the complete and total unimportance of suffering, you can actually enjoy The Struggle

Brad Feld, MD, Foundry Group link

People who get stuff done strive for “good enough.”

Ben Casnocha, Entrepreneur, Author link

How to get useful feedback on your projects: Avoid Like/Dislike

Ben Casnocha, Entrepreneur, Author link

Most eureka moments happen iteratively; that is, one small creative burst leads to another which leads to another

Ben Casnocha, Entrepreneur, Author link

Probability of a deal ever closing declines by 10% each day it doesn’t close

Mike Cassidy, Serial Entrepreneur link

Speed in hiring: Have an offer letter ready before interviewee arrives

Mike Cassidy, Serial Entrepreneur link

“What did you do to build such a strong community on reddit?” We gave a damn

Alexis Ohanian, Reddit link

You don’t find a technical cofounder, you earn one

Jason Freedman, 42Floors link

Too many MBAs think that their education in business can be applied directly to startups

Jason Freedman, 42Floors link

Figure out exactly what you need and just ask for it. Don’t play games, don’t posture, don’t hint

Jason Freedman, 42Floors link

Be yourself. Abnormal people create abnormal returns

Jason Freedman, 42Floors link

We don’t ever engage in some interview question process that has nothing to do with what it’s really like to work with us

Jason Freedman, 42Floors link

Good Design = Elicits the Desired “Feeling/Motivation”

Tony Wright, Entrepreneur, Designer link

Can you tell a story about the product that would make a blogger say, “Holy crap”

Tony Wright, Entrepreneur, Designer link

Fabulous storytelling solves 75% of your PR problems

Tony Wright, Entrepreneur, Designer link

The thing that can pull a team through these rough spots is belief in SOMETHING

Tony Wright, Entrepreneur, Designer link

It doesn’t matter a damn bit what you’re saying, it matters what’s being heard

Tony Wright, Entrepreneur, Designer link

Too few startups these days are genuinely solving super painful problems

Ben Yoskovitz, Founded Standout Jobs link

A product manager is a CEO without all the “other crap” you have to deal with in running a business

Ben Yoskovitz, Founded Standout Jobs link

Product Managers are “NO” people, not “YES” people

Ben Yoskovitz, Founded Standout Jobs link

The Hustler learns the rules quickly — breaks those he needs to — and dances around those he shouldn’t

Ben Yoskovitz, Founded Standout Jobs link

You learn more than you ever could, you can build an incredible network, and you’ll have radically new experiences

Ben Yoskovitz, Founded Standout Jobs link

Technology seems simple if the design is great

Don Dodge, Entrepreneur (AltaVista) link

Don’t pay crazy amounts of money for a domain name. Make your name mean something with good branding and marketing

Don Dodge, Entrepreneur (AltaVista) link

Never start a business focused on solving a big company’s problem. They don’t know they have a problem

Don Dodge, Entrepreneur (AltaVista) link

In big companies: Markets that don’t exist can’t be analyzed or justified

Don Dodge, Entrepreneur (AltaVista) link

How can you get noticed? Don’t expect to tell the whole story, just enough to get them curious and wanting to know more

Don Dodge, Entrepreneur (AltaVista) link

You’re not innovating if: You are always worrying about what other companies are doing

Quintin Adamis, Entrepreneur, VC link

Cliche as it may sound, Knowledge is Power. It allows you to price your products how you like…

Quintin Adamis, Entrepreneur, VC link

Customers are giving us hints. Repeated hints are patterns. Repeating patterns are preferences

Robert Stephens, Founder, Geek Squad link

The publishing industry has been evolving the design of images and text for centuries. Tablet and touch allows it to come together

Robert Stephens, Founder, Geek Squad link

Money is not the motivator of employees. Development, knowledge and passion is

Manish Soni, Some random optician

A good idea is worthless without impeccable execution and a commitment to iterate

Zach Klein, Co-founded Vimeo link

The first question a user has of your site: “Why should I care about this?”

Bob Walsh, Entrepreneur, Writer link

It may not be in their job descriptions, but everyone in a startup should be selling

Martin Zwilling, Startup Professionals link

First take the time to understand what drives you and why

David Lerner, Entrepreneur, Investor link

There was something about the idea that I might have died in a grey train full of grey commuters, having not truly lived, that I could not stand

Daniel Tenner, Co-founder, Woobius link

Don’t worry about age. Great entrepreneurs can get started at any age

Daniel Tenner, Co-founder, Woobius link

We all have beliefs that are holding us back. Sometimes we’re aware of them, sometimes not

Daniel Tenner, Co-founder, Woobius link

Unless you have something practical that you need to do, reading about startups, business, and so on, is a waste of time

Daniel Tenner, Co-founder, Woobius link

Networking to find a cofounder is like going to a party to find a wife

Daniel Tenner, Co-founder, Woobius link

I’ve personally made the mistake of trying to jump to “big” too soon many times before

Joel Gascoigne, Founder, Buffer link

Disengaging is probably one of the most challenging aspects of running a startup

Joel Gascoigne, Founder, Buffer link

Trust that you will learn everything you need to know

Joel Gascoigne, Founder, Buffer link

Embrace feeling uncomfortable

Joel Gascoigne, Founder, Buffer link

The only way to be able to work full-time on a startup was to build a product which generated revenue early

Joel Gascoigne, Founder, Buffer link

How to start your startup in 4 steps. 1. Have an idea. 2. Cut it down

Joel Gascoigne, Founder, Buffer link

The coffeeshop fallacy is a mismatch between the work one imagines to be involved in a pursuit and the actual day-to-day labour

Rob Fitzpatrick, Founder, Dex.io link

Code is to tech startups what staff is to real-world service businesses. A big fixed cost that you want to delay

Rob Fitzpatrick, Founder, Dex.io link

The riskiest part of the company is going to be what you, personally, as an individual, are worst at

Rob Fitzpatrick, Founder, Dex.io link

Until you’ve passed a thousand signups, the CEO should be personally emailing every new user

Rob Fitzpatrick, Founder, Dex.io link

Important doesn’t mean hard and striving isn’t progress

Rob Fitzpatrick, Founder, Dex.io link

The top cause of startup death is trying to grow before the foundation is solid

Rob Fitzpatrick, Founder, Dex.io link

If you are constantly looking at why something will fail you are going to go out of business pretty quickly

David Alison, Entrepreneur, Blogger link

Nothing gets VCs to move faster than traction

Mark MacLeod, Advisor, Seed investor link

You cannot (usually) raise $ for a services business. Why? Hard to scale without adding lots of bodies

Mark MacLeod, Advisor and seed investor link

Questions co-founders need to ask each other before starting: “Can you fire me? Can I fire you?”

Charlie O’Donnell, VC, Brooklyn Bridge link

If you reduce a big opportunity into a simple solution and be amazing at it, you’ll do quite well

Charlie O’Donnell, VC, Brooklyn Bridge link

The problem with startup advice: We remember ourselves as being smarter than we really are

Charlie O’Donnell, VC, Brooklyn Bridge link

Need a Technical Co-founder? Hire a Product Design Lead First

Charlie O’Donnell, VC, Brooklyn Bridge link

Startups are the natural evolutionary answer to this new environment

Fred Destin, VC at Atlas link

The classic mistake is to confuse a few early adopters with a market

Fred Destin, VC at Atlas link

If you nail a large category in a local market, you can certainly build a company worth $300M or more

Fred Destin, VC at Atlas link

If you don’t have something that turns your customers into fans, then you’re sunk

Hiten Shah, Co-founder of Kissmetrics link

If you miss the chance to make the best of every moment, what kind of future will you create?

Hiten Shah, Co-founder of Kissmetrics link

If you’re an entrepreneur, rules aren’t your friend

Hiten Shah, Co-founder of Kissmetrics link

Don’t take this shit for granted! If someone helps you out — be really appreciative of it

Howard Kingston, Future Ad Labs link

Nobody owes you anything and your college degree means nothing

Howard Kingston, Future Ad Labs link

Just take action — good things that you can never foresee will come from it

Howard Kingston, Future Ad Labs link

Often, people’s “needs” are much more flexible than they think

Marco Arment, Founder, Instapaper link

Starting makes things real. Starting builds momentum. Starting gets you excited. Starting eliminates all your excuses

Bill D’Alessandroh, Partner, Skyway link

The market does not care how long you worked on something

Carson McComas, Co-founder, DownDetect link

Success almost never comes from a mind-blowing idea, so sitting around trying to find one is a waste of time

Ramit Sethi, Co-founded PBwiki link

“We don’t know anything until we launch” is completely false

Joshua Porter, Co-founded Performable link

Interface Design is Copywriting. Designing an interface is largely an exercise in choosing the right words

Joshua Porter, Co-founded Performable link

When designs fail to provide an appropriate next step for users it stops them in their tracks

Joshua Porter, Co-founded Performable link

Humans are hard-wired for attention

Joshua Porter, Co-founded Performable link

Your job as designer is to pull your clients, despite their protests, kicking and screaming into the future

Joshua Porter, Co-founded Performable link

Don’t worry about stating the obvious…the obvious almost never is

Joshua Porter, Co-founded Performable link

A lack of commitment to one thing is just as productive as doing nothing at all

Andrew Dumont, BD SEOmoz link

I came into the interview ready to react. I had an answer for everything, but no real story that I was going to tell

Andrew Peek, Founder, Rocketr link

The most destructive thing smart people do is spend their lives waiting

Dustin Curtis, Creator, Svbtle link

Optimism, pessimism, fuck that; we’re going to make it happen

Elon Musk, Tesla, SpaceX link

Simplicity isn’t enough — clarity is where it’s at

Dan Martell, Founder of Clarity link

For the things in my life that actually mattered, I’ve never needed any to-do list to tell me to do them

Jeff Atwood, Co-founder, StackOverflow link

The moment you get paid for your product, is the moment you emerge from the warm, caring Silicon Valley cocoon into the real world

Ilya Lichtenstein, Co-founder, Mixrank link

Talking constantly to other entrepreneurs may cause “collaborative fixation”. Everyone will end up thinking of the same stuff

Noah Smith, Half-Elven Finance Prof link

(on A/B testing): It’s incredibly easy to interpret data in a way that suits your needs and justifies your conclusions

josh brewer, Principal Designer at Twitter link

Startups are coached to death when it comes to their demo day pitch. The pitch has become so formulaic, it’s almost laughable

Kate Hough, Co-founder, Huedio link

(VC) If they don’t want to lie, they just don’t respond

Josh Breinlinger, VC, Entrepreneur link

Just about every startup is for sale

Dan shapiro, Entrepreneur link

Why I sold my startup: “When I start my next company, I can swing for the fences”

Dan shapiro, Entrepreneur link

If two people work on a task, it takes twice as long

Dan shapiro, Entrepreneur link

Chopping features is hard but a simple first step is just “Who’ll use this, and how often?”

Des Traynor, COO, Intercom link

You can’t judge the market for a five star hotel by building a seedy motel

Des Traynor, COO, Intercom link

If you join a startup early, you’re a shoe-in for executive positions. Nope

Michael O.Church, Entrepreneur link

When you manage people like children, that’s what they become

Michael O.Church, Entrepreneur link

No! Try not. Do, or do not. There is no try

Yoda, Jedi inc

On Failure: It’s about understanding, and accepting our limitations

Micah Baldwin, Founder, Graphicly link

Things don’t have to be in balance to be in balance. You can work 16 hours a day and be in balance

Micah Baldwin, Founder, Graphicly link

You should recruit people that give you an unfair advantage. You should try to win the game before it starts

Chris Dixon, Founder, Investor link

Divine inspiration fallacy: You think that the product spec comes from the mouth of God directly to your mind

Justin Kan, Founder, Justin.tv link

When you look for reasons not to do something, you will always find them

Justin Kan, Founder, Justin.tv link

Empowerment doesn’t mean letting everyone do whatever the fuck they want

Justin Kan, Founder, Justin.tv link

My experience with the press has taught me to be careful, be focused and be strategic

Rand Fiskin, CEO & Founder, SEOmoz link

Those who think very highly of themselves tend to make for poor employees, partners, service providers…

Rand Fiskin, CEO & Founder, SEOmoz link

Take 1,000 “brilliant jerk” founders and I’d bet that less than 2 will have enough brilliance to overcome the jerkiness

Rand Fiskiny, CEO & Founder, SEOmoz link

I’m going to tell you a dirty little secret — investors think valuations are bullshit too

Joe Stump, Founded SimpleGeo link

On being acquired: “Selling out isn’t a dirty choice”

Matt Gemmell, UX Designer, Writer link

I believe that the top creative people are at their peak when they see something for the first time

Paul English, CTO & Co-founder, Kayak link

Website visitors don’t seem to care how long the trial period is

Duane Jackson, Founder, KashFlow link

Standout by putting your company’s value proposition (not logo) on a t-shirt

Alex Debelov, Co-Founder, Virool

Realize the daily highs and lows are what actually make your life meaningful

Ryan Carson, Founder, Treehouse link

3 mistakes I made as a young entrepreneur. 1. Treating employees like friends

Ryan Carson, Founder, Treehouse link

Define the simplest “productised” derivation of the Grand Vision that generates value

Jason Winder, Co-founder, MakeLeaps link

Stop being an emotionally distant founder. You made a commitment to this startup

Wesley Tansey, Co-founder, Curvio

Startups are not engineered. They’re hacked, scrapped for parts, and reassembled endlessly until something sticks

Wesley Tansey, Co-founder, Curvio link

What matters is “Return on Luck” or how you take advantage of good luck and avoid choking

Jason Shen, Co-founder, Ridejoy link

Don’t ask customers what they’ll pay. Tell them

Ash Maurya, Founder Spark59 link

The right response to an unacceptable offer is a counter-offer

Jacques Mattheij, Coder, Entrepreneur link

The single most important aspect of Silicon Valley is that it’s where many great people choose to live

Patrick Collison, Stripe, Co-founder link

Opportunity is all around us, but we have beliefs and habits that block it

Paul Buchheit, Creator of Gmail link

Pick three key features, get those things very, very right, and then forget about everything else

Paul Buchheit, Creator of Gmail link

Prediction made in 2000 for 2010: Google will be a big success, possibly as big as Yahoo

Paul Buchheit, Creator of Gmail link

Instead of asking, “What’s the most likely outcome?”, I like to ask “What’s the worst that could happen?” and “Could it be awesome?”

Paul Buchheit, Creator of Gmail link

If you’re starting something new, expect a long journey. That’s no excuse to move slow though

Paul Buchheit, Creator of Gmail link

Lose your technical and design snobbery. Whatever works, works

Paul Buchheit, Creator of Gmail link

Surely if you’re building software, it is the ultimate in swapping between analytic and empathetic

Garry Tan, Co-founded Posterous link

On leadership: If you want others to follow, learn to be alone with your thoughts

— William Deresiewicz, Writer, Literary Critic link

Motivating the tech co-founder: Anytime my cofounder needed a push — I’d bring in loads more signups

FindTheTechGuy, Blog link

Pretty much everything you’re working on is critical to the product, which isn’t true at large companies

Jean Hsu, Graduate, ObviousCorp link

The idea is typically worth anywhere between 10%-30% of a bump in equity

Manu Kumar, Entrepreneur, Investor link

The best work, IMHO, gets done when the core tech team is within shouting distance of each other

Manu Kumar, Entrepreneur, Investor link

A lifestyle business’s job is to provide a great quality of life to its owners

Corbett Barr, Founder, Think Traffic link

Overly networked individuals suffer from a lack of honest feedback

Chris Savage, Co-founder & CEO, Wistia link

Products best path: The fastest way your product solves your own problem

Chris Savage, Co-founder & CEO, Wistia link

Frequency of execution is perhaps more important than the duration of execution

Jocelyn K. Glei, Editor-in-Chief of 99u link

A small success for your startup is probably 80% of the way to a huge success

Andy Swan, Serial Entrepreneur link

When you have a well-defined core, YOU will be 90% of the feedback that you need

Andy Swan, Serial Entrepreneur link

(on some entrepreneurs): They’re chasing results. Chasing trends. Following. They have no core.

Andy Swan, Serial Entrepreneur link

I want to ride with people that will find a way over the concrete wall, not “pivot”

Andy Swan, Serial Entrepreneur link

Force yourself to innovate through voluntary restriction

Andy Swang, Serial Entrepreneur link

When a VC tells you what’s good for you, check your wallet, then count your fingers

Jamie Zawinski, Co-founder, Netscape link

I prefer great vision and bad execution to bad vision and great execution

Vinod Khosla, VC, Co-founded Sun link

Apparently $50 million is the new $100 million and I never got the memo

Rob Hayes, VC, First Round link

“Letting go” is uncomfortable enough for normal folks; for entrepreneurs it can be terrifying

Rob Hayes, VC, First Round link

Instead of a one-size-fits-all product, you often end up with a one-size-fits-none product

Sahil Lavingia, Founder, Gumroad link

Leverage is what gets people excited… the ability for the seed of an idea to turn into a game-changer.

Sahil Lavingia, Founder, Gumroad link

People run the fastest they’ve ever run when death is right behind them

Sahil Lavingia, Founder, Gumroad link

You are the least responsible for your success and failure. So just, do

Sahil Lavingia, Founder, Gumroad link

Aim for the experience that is most useful rather than the simplest

Sahil Lavingia, Founder, Gumroad link

Startup mistake: They focus their networking on the top instead of the middle

Adam Rodnitzky, Co-founder, Favo.rs link

Most people like to build and grow things. You can chalk the psychology up to our agrarian past

Brad Hargreaves, Co-founder, GA link

The winners of a unit economics contest would be more likely to build successful companies

Brad Hargreaves, Co-founder, GA link

Martyrs inspire guilt, and guilt is a terrible emotion to inspire in a group

Brad Hargreaves, Co-founder, GA link

The scene will kill you and your company

Brad Hargreaves, Co-founder, GA link

(getting funded) It’s a guaranteed lifetime addiction to entrepreneurship

Brad Hargreaves, Co-founder, GA link

A TechCrunch article is no way for your users to hear news about your company

Brian Bailey, Author, Team Gowalla link

The key to staying sane at a startup is hanging out with a different social circle (non-tech)

Paul Stamatiou, Co-founder, Picplum link

Once you have around 1000 users, shift all your energy to engaging/understanding them

Sean Ellis, CEO/Founder Qualaroo link

Areas that prevent creative problem solving. 1. Too much focus on financial rewards

Sean Ellis, CEO/Founder Qualaroo link

Take the time to build relationships with potential acquirers. You never know when you may need them

John O’Farrell, Partner, Andreessen Horowitz link

I think of bootstrapping as a very slow form of raising money

Tony Stubblebine, CEO, Lift link

Startup years are like dog years — One year at a startup is like seven anywhere else

Eric Stromberg, Co-founder, Oyster link

I believe strongly that these “20 seconds of interaction” will be increasingly important

Eric Stromberg, Co-founder, Oyster link

The lower the CEO salary, the more likely it is to succeed

Peter Thiel, Co-founded Paypal, Investor link

I believe in market-first approach. Any sufficiently big market will give you tons of interesting ideas

Paras Chopra, CEO, Wingify link

You hear just how screwed up most of these successful startups were on the way up

Paul Graham, Co-founder, Y-combinator link

Let’s stop giving lying on stage and vanity metrics a free pass

Eric Ries, Lean startup legend link

Never let a line of communication go cold with a potential acquirer

Jason Roberts, Founder AnyFu, AppIgnite link

Revenue first is key when you don’t have a cofounder

Tracy Osborn, CEO, WeddingLovely link

Everything Apple develops today is tied back into their operating system — the trunk

Spencer Fry, Co-founder, Uncover link

You will not be very helpful if you cannot code pre product market fit

Ching Naiyun, Turned hacker aged 27 link

If you’re only getting “That’s cool”, then it’s time to worry. You need to get to “Oh my god”

James Yu, Co-founder, Parse link

I argue that along with hard work, you need to know when to double down

James Yu, Co-founder, Parse link

An inward-facing thought process is exactly what you don’t want

James Yu, Co-founder, Parse link

Problems that Introverts Have with Networking. 1. Making small talk

Nathan Hurst, Founder, Ohours, Hirelite link

It took us almost three years to know what exactly we had to do during those three days

Vinicius Vacanti, Co-Founder & CEO, Yipit link

Put headphones on, people distract you less. Listen to foreign music, it distracts you less

Andy Crump, Co-Founder, Bluefields link

Investors: They hate MBA speak, they find it pretentious and boring

Jacob Brody, Startup/VC Stuff at MESA+ link

Don’t get lost in the feedback maze. Everyone on the planet loves to give feedback…

Jesse Middleton, Head of Biz Dev, Jirafe link

Don’t fear the no-man’s land between early adopters and mainstream. Use the Chasm Shield

Nikhil Kalghatgi, VC, Gangnam Style link

For an idea to replicate it has to be simple enough for a friend to talk about it at a party

Jonah Peretti, Co-Founder, BuzzFeed link

You Have To Grit Your Teeth, Be A Warrior, Or Do Something Less Disruptive

Travis Kalanick, CEO, Uber link

(with acquirers) Just avoid dropping your pants completely until you get the ballpark offer

David Cohen, Founder/CEO, TechStars link

I created more fear of not starting than the fear of starting

Amir Khella, Creator of Keynotopia link

Diversity of channels actually increases your risk that you never find a scalable channel at all

Brian Balfour, Co-founded 4 companies link

No matter which chicken or the egg problem you are solving for, don’t be afraid of brute force

Brian Balfour, Co-founded 4 companies link

Yes,” means no. “Where can I buy that?” means maybe. “Here’s $20 dollars,” means yes.

Tristan Kromer, Grasshopper herder link

Three elements must converge for a behaviour to occur: Motivation, Ability and Trigger

BJ Fogg, Innovator, Psychologist link

If you don’t excite people first, no one will bother to spend time understanding your website

Josh Liu, Co-founder/Product Acrossio link

Something people seldom talk about with entrepreneurship is how corrosive it can be to relationships

Pete Warden, Founder, Jetpac link

It’s paramount to at least be open about messing up

Kyle Bragger, Makes things (Forrst) link

You can’t 80/20 everything. There are some things that you have to go beyond that and be the best in the world at

Mark Zuckerberg, Co-founder, Facebook link

Design is not just what it looks like and feels like. Design is how it works

— Steve Jobs, Apple link

(web) It bypasses all middlemen. And, it turns out, there are a lot of middlepersons in this society

— Steve Jobs, Apple link

What people mention far less often is that entrepreneurship is also tedious

Alison Johnston, Co-founder, InstaEDU link

Trouble usually arises when, under the guise of efficiency, people stop talking and just start doing

Bryce Roberts, VC (OATV) link

Do you want to build an institution fit for a future worth fighting for?

Umair Haque, Author, Economist link

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