So, how do some videos become viral and others not? A simple question with a
lot of different answers. Kevin Allocca, the Head of Culture & Trends at
YouTube, gives his three tips on the way it is likely to happen.
This article is part of the ‘How To Create a Viral Video for Your Boring
Product’ series
by Upscope, a service to effortlessly
guide website visitors from sign up to purchase using modern instant screen
sharing.
Why do videos go viral, and why does that even matter?
Key Takeaways
-Anything we do can become completely famous… You.. yes you reading.. You
could become famous by next Saturday. But only a small percentage of content
uploaded online becomes famous.
-How does it happen? 3 Things:
1.TasteMakers
2.Communities of participation
3.Unexpectedness.
-
Virality can often occur from an influencer or celebrity informing their
audience. By Jimmy Kimmel tweeting about a video… You can see from the
picture below, it propelled this video to new and larger audiences. The video
was online for quite some time before it went viral.
-
People like to participate. It gives a community feel. If a video goes
viral, remixes are made, parodies, cover ect. -
Unexpectedness can stand out from the crowd when there are so many videos
out there.
