So, how do some videos become viral and others not? A simple question with a lot of different answers. Kevin Allocca, the Head of Culture & Trends as YouTube, gives his three tips on the way it is likely to happen.
This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.
Why do videos go viral, and why does that even matter?
Key Takeaways
-Anything we do can become completely famous… You.. yes you reading.. You could become famous by next Saturday. But only a small percentage of content uploaded online becomes famous.
-How does it happen? 3 Things:
1.TasteMakers
2.Communities of participation
3.Unexpectedness.
Virality can often occur from an influencer or celebrity informing their audience. By Jimmy Kimmel tweeting about a video… You can see from this picture below, it propelled this video to new and larger audiences. The video was online for quite some time before it went viral.
(https://cdn-images-1.medium.com/max/800/0*Dr6_tzkMSzWTMwr6.)
People like to participate. It gives a community feel. If a video goes viral, remixes are made, parodies, cover ect.
Unexpectedness can stand out from the crowd when there are so many videos
out there.
