So, how do some videos become viral and others not? A simple question with a
lot of different answers. Kevin Allocca, the Head of Culture & Trends at
YouTube, gives his three tips on the way it is likely to happen.
This article is part of the ‘How To Create a Viral Video for Your Boring
Product’ series
by Upscope, a service to effortlessly
guide website visitors from sign up to purchase using modern instant screen
sharing.
Why do videos go viral, and why does that even matter?
Key Takeaways
-Anything we do can become completely famous… You.. yes you reading.. You
could become famous by next Saturday. But only a small percentage of content
uploaded online becomes famous.
-How does it happen? 3 Things:
1.TasteMakers
2.Communities of participation
3.Unexpectedness.
-
Virality can often occur from an influencer or celebrity informing their
audience. By Jimmy Kimmel tweeting about a video… You can see from the
picture below, it propelled this video to new and larger audiences. The video
was online for quite some time before it went viral.
-
People like to participate. It gives a community feel. If a video goes
viral, remixes are made, parodies, cover ect. -
Unexpectedness can stand out from the crowd when there are so many videos
out there.
Pardeep overlooks growth at Upscope and loves writing about SaaS companies, customer success and customer experience.