What makes something go viral? Emotion, Identity, Connection.

I think you’ll agree with me when I say that making viral content can be a
real challenge. Fear not! Dao Nguyen, BuzzFeed’s Publisher takes us through
her top tips on creating viral content for one of the most highly shared
websites, BuzzFeed.

This article is part of the ‘How To Create a Viral Video for Your Boring
Product’ series
by Upscope, a service to effortlessly
guide website visitors from sign up to purchase using modern instant screen
sharing.

Key Takeaways

1. Emotion: Make your audience feel some form of emotion. Whether it’s
   humour, happiness etc. There are lots of different types of humour..

2. Identity: In which way does this video relate to you? Perhaps it’s
   something from your childhood, something that’s your guilty pleasure, this is
   my culture etc.

3. Connection: How does a video help you connect with another person? You
   know it is amazing to find a piece of media that helps you connect and relate
   to someone, restore your faith in humanity etc.

Want to know why viral videos matter? Youtube’s Kevin Allocca let’s you in on
his viral video secrets