You don’t want to write a piece of content that no one really sees. Sujan
Patel gives you 6 expert tips about LinkedIn publishing, and how to make the
most out of the social media platform. It is the easiest way to get a lot of
traction within your existing network, and actually build your network.

Key Takeaways:

• Do your research.

• Publish things that you’ve already done, and you’ll squeeze more life out of
  them.

• Post at the right time.

• The night before you publish on Linkedin, get 10, 15 or 20 or 100 fans or
  friends ready, and ask them to share the post.

• Give LinkedIn a reason why they should share your work. Send them a direct
  email.

• Add a call to action at the very bottom of your post.

Transcript

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I’m going to talk about LinkedIn publishing and how to make the most out of
LinkedIn and their new platform.

If you’re not using LinkedIn publishing, you need to. It’s the easiest way to
get a lot of traction within your existing network, and actually build your
network.

Six things that you can do to dramatically improve the ROI you get from

LinkedIn publishing.

1. Do your research! People always forget to do research. Let’s face it,
   nobody cares about what you want to write about. The way you do your research
   on LinkedIn publishing, is you click on somebody’s article, and on the left
   hand side of the article, there’s a row of articles. When you click on the
   little hamburger menu on the left hand side, you’ll see top posts, and then by
   category. So, whatever you want to write about, look at the top post, and look
   at your category.** In fact, I actually write about whatever categories have
   the biggest gap for improvement. Look at what’s popular and find a common
   trend of what’s shareable and what’s gotten the most views.**

2. You don’t have to write anything unique. I actually never have written
   anything unique on LinkedIn publishing. I take content that’s done well and
   post it on other places. I’m not just copying and pasting things, I’m actually
   shortening it down and following the principles or things I’ve learned, from
   when I researched a topic. Publish things that you’ve already done, and
   you’ll squeeze more life out of them.****Republishing content is the key
   to expanding the value you get from a single piece of content.

3. Post at the right time. Post in the morning. It works the best. Or find
   out the best time for your audience.

4. With LinkedIn, it’s all about promotion.** In fact, anything you do when
   you produce content, is all about promotion.** It’s all about velocity, just
   like Apple and the App Store optimization. You want to get as many shares and
   as many likes as possible, early on. **The more likes, and more shares you
   get, the further your content goes. **You want to try to get this within the
   hour, so plan the promotion. The night before you publish, get 10, 15 or 20 or
   100 fans or friends ready, and ask them to share the post. The most important
   thing is shares. It is going to get you more likes. You don’t want to write a
   piece of content that no one really sees.

5. Send an email to LinkedIn.com. You have to send them a compelling
   reason, but if they like your content, they could potentially feature you on
   the sidebar. So, like I said if you’re reading an article, the sidebar links
   are the ones that get shared, or get the most traffic. You have to earn that
   by writing good stuff. You can also tweet at them at #LinkedIn. That is going
   to get the LinkedIn social media team’s attention. Now, you don’t want to do
   this for yourself. You want your friends do this, or people that are helping
   you promote your content. Don’t do this immediately. Get a couple of likes,
   shares, views etc first.** Give LinkedIn a reason why they should share your
   work.** They don’t know you…You don’t want to come on too strong and ask
   them for lots of favours. Be subtle.

6. Add a call to action at the very bottom of your post. My call to action
   has a picture of me with a small paragraph of writing, and a button saying
   ‘sign up for when I work’, that’s the company I work at. Whatever it is, you
   can add a call to action. It’s going to stand out more, and you’ll get a lot
   more value when you get featured on LinkedIn pulse.

End

Related: 7 ways to repurpose your
content

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