Viral content — the marketer’s dream, and with more and more platforms to post
on such as Reddit, marketers are taking advantage of them to boost
distribution. Brian Hanley walks through the basics of posting on Reddit and
how it is used to increase exposure.

This article is part of the Content
Distribution
series by Upscope: “Click to see
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Summary transcription

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In a lot of ways, growing a website is like growing a tree — it’s really
hard and takes a ton of time. But if you’re successful, you reap all the
benefits of bringing something new and beautiful into the world.

Not to mention, you’re creating a platform that can elevate your position in
society. Like a tree, a healthy website needs roots in order to gain
nourishment and grow larger.

When we’re talking about websites, it’s obviously not water that we need in
those roots — its web traffic. In order to maximize the amount of traffic
that our websites receive, we need to construct a pipeline that transports
users to our sites from another much larger one.

The first place to start when you’re fishing for traffic and specifically
trying to grow a brand new website is Reddit.

What is Reddit?

For those who aren’t familiar, Reddit is commonly referred to as the front
page of the Internet.

It’s a place deep, deep in the inner web where users most of whom are young,
tech-savvy men share comment on upvote and downvote articles memes and just
about every other piece of content imaginable.

Not only does Reddit receive a crazy amount of traffic from these highly
engaged internet lurkers, but it conveniently categorizes content by
subreddits, which makes posting and searching for targeted content
extremely accessible.

Ok, now that we understand what Reddit is, it’s time to talk about how we can
leverage it in order to drive traffic to a website with zero traffic.

How to post on reddit

1. Head to the front page of Reddit. Here you’re going to find the hottest
   trending stories of the day in no particular category.

2. Find a story that’s on brand to your website, then rewrite that story on
   your own site using a catchy headline and a compelling thumbnail image.

3. Finally, when you’re done post a link to your story on an appropriate
   subreddit.

Subreddits

The beauty of subreddits is that there are so many thousands of them. You can
essentially find any niche you’re looking for, and the traffic that these
subreddits drive back to your website will be highly targeted because only
users who are interested in your particular niche will be navigating the
subreddits on which you posted in the first place.

If you practice the simple 3-step process over and over again, you’re bound to
get some of your post on the top of one of the subreddit if you’re really
lucky — maybe even the Reddit homepage.

The higher your link ranks on any subreddit, the higher the chances are that
you’re going to get a ton of eyeballs on your new website.

End

Related: How to make a viral video | Karen
Cheng

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